Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts

Tuesday, January 10, 2012

Sometimes You Feel Like a Nut



I live in an area of Pasadena, CA where there seems to be an overabundance of squirrels. I am situated not far from the San Gabriel Mountains and perhaps through several generations these furry creatures have found their way to living in the old pine trees in our neighborhood. I am a beach girl, as in the "O.C" and I didn't see them growing up.

All this to say that squirrels amuse me. Well maybe not so much, but who would think that this morning one of these scampering rodents would teach me something.

Squirrels need "tools" in order to survive. That got me to thinking much like the squirrel that uses my roof line to travel quickly from tree to tree gathering his food source, using the tree and a rock or other tools at time to crack open the meat of a delicious nut, The Second Race needs tools to sustain itself.

When The Second Race was originally envisioned in 2009, it was to be a national network, a private for profit business. It was not going to be a "rescue" of any sort and it was not going to take in horses (for at least three years into its growth). It was going to help those that already did that work facilitate the growing trend of social media (Facebook, Twitter, Blog Posts and Online Communities) to more quickly place horses into new homes. It wasn't going to be a wide net for all horses, but a specific niche that I felt was missing in the market (all race horses and those bred to race would be eligible for assistance). And a there was going to be a tool (that I still don't want to discuss), that would be unlike any of its kind to help those looking for horses find one in need.

The Second Race in 2009 had a 10 year business plan. An online community was created (and still is paid for but never launched). Facebook was utilized to gauge interest and a website was created. Twitter, still in its infancy didn't seem to click with me personally, my thought was it was a bunch of self absorbed people that needed to alert anyone that was just as self obsessed of their every move. I didn't see the value of it three years ago for what we were going to do. (We recently returned to Twitter and use it for specific purposes--but not placing horses).

The funny thing about a business plan, its as good as the time given to make it happen. Its as good as the tools used to implement it and its only as good as the paper its written on. If the squirrel doesn't climb that tree to get to the "fruit" of its labors, its all for not. A business plan, any business for that matter must stay a step ahead of its competition, it must listen to its customers and it must be able to redirect and reinvent itself to stay relevant in a fickle world.

The Second Race answered that need by opening itself up to taking in horses, this was done by a complete leap of faith, that has had its hiccups along the way. Lots of lessons have been learned since that time and continue to be learned. Mistakes made and feelings hurt. Egos run rampant in this industry and we have had our detractors. But we have had solid alliances from the start. The Second Race had to change its path and unfortunately many of the original initiatives and goals have been shelved. The Second Race had to begin the process of becoming a non profit. Not having a large source of income to spare to file our paperwork, I did it myself. As much as I believe I am a bright accomplished person, we can't always do everything and should have used financial resources and legal help. So because I didn't I had to re-do my paperwork several times. In the process of redoing it (our filing) we had grown so much that we re-did our mission, included new board members, and created an advisory board of race horse trainers to assist us. All the while not a non profit, but taking in more horses. We absolutely put the cart before the horse in this case. And as the squirrel knows that he has to store lots and lots of nuts in the ground to sustain him through the winter, our pending non profit status will help us feed itself so that we can go back to using our mental resources in growing The Second Race to the next level. To return to our original intent which was to be a national network to quickly and efficiently help those that help ex-race horses of any breed re-home their horses and move on to helping the next.

That squirrel that I watched this morning scurry from branch to branch with a frenetic but calculated purpose made me remember why I started The Second Race and what will help us succeed for the long haul. We have to have tools in our arsenal, just like the squirrel needs the assistance of the earth, the tree, the nut working in unison, we too need to work in tandem with many sources to help us increase our brand and sustain our dream and mission.

In the first 90 days of 2012 we are going to do what we can to finalize our non profit status, we are going to do everything we can to re-home the horses we currently have under our roof, and then we are going to dust off our original business plan using the tools of the knowledge and experience we have learned in the past 2 1/2 years and we are going to get back to the basics thereby able to replicate ourselves in several ways to help many more horses in 2012 which all along was our goal when we started The Second Race in 2009.

Thursday, June 3, 2010

When Good Intentions Go Wrong....


I woke up this morning to this alarming note from Helping Hearts Equine Rescue. Two days ago, I asked our network to help with the Thoroughbred mares with foals at their sides that a NY Breeder was attempting to quickly get rid of. We initially were told that the horses would be shipped the following morning to Camelot in New Jersey (an auction lot). The man that was making the decision to eliminate his stock, had to be off his property in 10 days, and from subsequent conversations had said he had been trying to find homes for the horses since November. Whatever happened to this person to make these decisions, was not at issue. What was at issue, were the horses and trying to re-home them in less than a day, while they were still available and safe.

Well, to my dismay (NOT shock), this is the message greeting me this morning. Read on:


ALL RIGHT FOLKS - The man Donald Jones, who asked for help with his TB mares/foals, is fed up with rescue & says he'll never call a rescue again and he'll never recommend ANY rescue again. So these horses are out of our hands -- God knows where they will wind up.

WHY? BECAUSE PEOPLE, DESPITE OUR REQUESTS, CALLED THIS MAN TO HARRASS HIM AND GIVE HIM GRIEF. They also called authorities to file complaints, claiming that horses weren't cared for. Colleen S saw the horses & facilities-everything was clean & well cared for, horses were clean and well -fed, buckets were scrubbed, etc. etc. . They even called the Tb racing authority and filed unjustified complaints with them.

THIS IS HORRIBLE, THIS IS A SMACK IN THE FACE for all rescues. He's now got a story to tell, a sadly TRUE story that rescues are BAD, that they won't help people/animals in need, that they cause problems. How can you expect people to rely on us or trust us to assist horses in need????

Never mind the fact that we cannot now help these horses. Where-ever they wind up ~~~ auctions, feed lots, slaughter, it will be directly due to the irresponsible actions and the "High and Mighty Attitudes" of some individuals. THAT is NOT rescue! THAT is just causing trouble and grief, plain and simple.

WHOEVER YOU PEOPLE ARE THAT MADE THOSE CALLS -- SHAME ON YOU!!!!!!!!


The following was my exact reply to this post:


This is exactly why as of today I will NO LONGER be involved with these situations. I am TIRED of the same OUTCOME over and over and over again! It's like a bunch of religious zealots shouting "witch" (yes, that has happened to me this week), and I am OVER it!!
When I created The Second Race, it was to work directly with race tracks, not auction lots and all the craziness that goes around it. This is no different.
The efforts were made, genuine conversations were handled with this man, and everyone knew the game plan (in the beginning), and I know headway was made. THEN someone thinks they have a better plan and like a ROGUE go out on their own and mess it up. I am done, done, done!
Now what, those who wanted the horses will have to pay the BROKERS ridiculous sums of money to bail out these horses, when they were FREE!!!!!!!!!! DONE! and yes, SHAME ON WHOEVER DID THIS!

So my conclusion.....the Internet works, and it doesn't. It's only as good as the people operating the keyboards. When will people who have no idea how a rescue works learn? (and in this case it WASN'T a rescue--YET), it was a person who genuinely was working with STRANGERS to solve his IMMEDIATE problem. I have to be honest I KNEW as soon as I saw that the person had given their phone number, there was going to be trouble and I wish I had said something sooner.

If we are to help the horses, then we need to respect those that are trying to do the right thing. We need to respect the group or individuals at the helm in these instances and their requests, and we need to make educated decisions that are in the best interest of all involved.

The Second Race was created to work directly with the race tracks, et al. But, with the Internet and social networking as our main source of re-homing horses; we have to respond when appropriate to other horses and needs. I know our network has made a difference, we have galvanized many times with a positive outcome, and we will continue to do so. But a line has to be drawn, to protect the integrity of many, including The Second Race. If "rescues" go bad over and over again, those that work hard to save horses or re-home them will ultimately lose heart and turn away and that would be the saddest outcome of all.

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